Aligning Sales & Success
Customer Success, a department that technically did not exist 10 years back. Then why do we need it now and why does this particular department matter in today's businesses? Especially SaaS, also, why is Sales and Customer Success a power couple? Let's further dive into these aspects of Customer Success! What is Customer Success? - Promise to Reality Customer Success is an aim, which is further departmentalized. We can further define, Customer Success as a set of processes created by highly empathetic people to make sure, a customer gets the best out of your product. In order to dive deeper into Customer Success, we will need to define "Success", which does differ from organization to organization. But, in general, there are two bifurcations to Success which can be a metric to the usability of the product. 1> Proactive Success 2> Reactive Success (Support) We will mainly talk about proactive success in this article. If the proactiveness towards customer success ...